![Cinema Treasures](/images/app/logo.png?1718129161)
Loew's State Theatre
1540 Broadway,
New York,
NY
10036
1540 Broadway,
New York,
NY
10036
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![Loew's State Theatre](https://photos.cinematreasures.org/production/photos/172233/1466973840/large.gif?1466973840)
Dual opening of 2nd CinemaScope feature on November 10th, 1953
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The artwork for this ad was originally created by 20th-Fox for “The Robe,” with moments from “Millionaire” replacing those from the biblical epic.