Roxy Theatre
153 W. 50th Street,
New York,
NY
10020
153 W. 50th Street,
New York,
NY
10020
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Uploaded on: April 26, 2020
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New York premiere engagement opened April 30th, 1954
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With the arrival of CinemaScope, the Roxy had dropped stage shows for an “Everything on the Screen” policy. Although this was Marilyn Monroe’s second CinemaScope film, it was her first in that process to open at the Roxy. “How to Marry a Millionaire” had a dual booking at Loew’s State and Brandt’s Globe, since the Roxy was still running “The Robe.”
Millionaire was originally for roxy. But robe was doing so well it was held over .
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