Loew's Capitol Theatre

1645 Broadway,
New York, NY 10019

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Comfortably Cool

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Uploaded on: August 4, 2020

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Major Policy Change Starting August 9th, 1935

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Comfortably Cool on August 4, 2020 at 8:56 am

Stage presentations were being dropped for “All-The-Show-On-The-Screen” offerings, including a top-quality feature at lower than roadshow prices. The change remained until 1943, when the wartime boom in attendance caused management to resume stage support.