RKO Proctor's Quad
572 Main Street,
New Rochelle,
NY
10801
572 Main Street,
New Rochelle,
NY
10801
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Uploaded on: February 4, 2020
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Advertised on February 4th, 1943
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RKO patrons could enjoy two consecutive weeks of main features in Technicolor, a rare happening due to wartime rationing of color film stock. On the same day, the rival Loew’s circuit had only two of its lesser theatres with a color feature, “Springtime in the Rockies,” which had actually started its neighborhood runs on the RKO circuit. Ad displayed here