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Located in Melbourne beach-side neighbourhood of St. Kilda. The George Cinemas opened on 24th November 1994 with “The Music of Chance” and “Pulp Fiction”. There is a popular Expresso Bar located upstairs in the building -

Palace Cinemas chain closed the George Cinemas in October 2010. After some refurbishment, it was re-opened under new management on 10th March 2011 as the Cinema-Aurora, screening recent releases.

The re-opening films were “The Company of Men”, “The Social Network”, “The Hereafter” and “Black Swan”. Unfortunately, this was a short-lived venture, as it was closed two weeks later.

It was re-opened in July 2013 as the George Revival Cinema, screening revivals of classic films. Unfortunately, it was a short 6 month lease, and the building was sold for redevelopment. The George Revival Cinema closed on 2nd February 2014. In February 2015 it reopened as a multi-purpose arts venue named Alex Theatre.

In November 2024 the building was ‘For Sale’ for $9 million - Notes by Ken Roe

Contributed by Greg Lynch -