Bradley Symphony Center
212 W. Wisconsin Avenue,
Milwaukee,
WI
53203
212 W. Wisconsin Avenue,
Milwaukee,
WI
53203
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Uploaded on: May 18, 2017
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The Milwaukee Symphony hung a 50' recreation of the original Warner Theatre blade sign on its new home on the Saturday morning of May 9th. The original sign was removed in August of 1966 and its new replacement was created and installed by Milwaukee’s Poblocki Sign Company, which had created many of Milwaukee’s original theatre marquees and vertical signs. The Warner Theatre had been renamed the Centre in 1964. The original’s whereabouts are unknown and most likely it was not saved. The Symphony announced in February that its new home and performance venue would be named the Bradley Symphony Center, but the blade sign will say “Warner” as a tribute to the Art Deco movie palace.
I’ve always been a fan of blade signs. These to me exemplify the presence of their host theatres in cities and demand our attention to them. So it’s especially rewarding to see the Warner getting a recreation of its blade sign back after 54 years. Here’s a video link to this job and perhaps the best documentary on their construction that you’ll find. (Links have a way of quickly going inactive, so it’s advised that you record the video quickly if it’s of interest.)