Memrose Theatre

Colley Avenue and Raleigh Avenue,
Norfolk, VA 23507

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Previously operated by: Levine Theatrical Enterprises

Styles: Art Deco

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Memrose Theatre

The Memrose Theatre was on Colley Avenue somewhere between Redgate Avenue and and Raleigh Avenue in the Ghent section of town. I think it was torn down when Colley Avenue was widened to a four lane divided road in this area. If I remember right it played mostly Walt Disney films. I think “Mary Poppins” played here for a long time, before anywhere else in Norfolk/Portsmouth.

Contributed by Bob Jensen

Recent comments (view all 12 comments)

Charlyn on September 16, 2013 at 8:27 am

I also remember The Memrose only showing Disney Movies. Bambi broke my heart. If I remember correctly there was a drugstore across the street (Colley Ave) and you could see Norfolk General Hospital. Was there also a ‘Highs’?

Gini on May 31, 2016 at 9:34 am

I grew up right down the street from the Memrose, on Raleigh Avenue. I think that’s where my Mom took me to “see” my first movie — Captain From Castile — when I was six months old. When I was old enough to go on my own, my mother would give me 50 cents — which was enough to pay for the ticket, a box of popcorn and a soda. Those were the days!

Gini on May 31, 2016 at 9:35 am

The Melrose was located on Colley Avenue, in the middle of the block between Raleigh and Red Gate Avenue.

Oldevirginian on August 7, 2016 at 7:41 am

Ah, i have happy memories of getting tossed out of the Memrose by an usher back in the late 60s … my mom took me to my first movie (I think it was Snow White) here and i recall i was a vocal little embryonic film critic at the tender age of 3 :) . Even 49 years later i can still see in my mind’s eye his smart uniform and his flashlight.

Years later in a suburban multiplex no longer extant, across the river (which happily is still extant), i repeated the experiment with my two young daughters. This time it was the Little Mermaid. After 10 minutes, my younger daughter kept saying “I wanna get outta here!” so we did. Of course by then in the early 90s ushers were something you’d only see at a funeral anymore. Does anybody even know how to ush anymore?

Oldevirginian on August 7, 2016 at 7:44 am

Now my daughter who wanted to “get outta here” is a new mom herself. I can’t wait for my grandchild to become a toddler so I can keep up the family tradition and go disrupt some 21st century flick in a couple years. Of course with the mobile phone use and our greatly coarsened culture of today probably no one will even be able to hear her :(

rivest266 on July 27, 2022 at 6:33 pm

opened February 20th, 1947. small ad posted.

Paul_Harless on September 11, 2022 at 12:09 pm

As I recall, the Memrose was the first theater in Norfolk to have the anamorphic lens required to screen Disney’s “Sleeping Beauty” (1959) upon its original release.

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