Cinemark Century Daly City 20 XD & IMAX

1901 Junipero Serra Boulevard,
Daly City, CA 94015

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IMAX Addition

The Century 20 Daly City officially now has an IMAX auditorium. The auditorium officially opens on October 3rd with a showing of the Joker.

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Comments (3)

thx2001
thx2001 on October 1, 2019 at 9:44 pm

Discovered on Fandango and confirmed on the official IMAX website.

terrywade
terrywade on October 2, 2019 at 7:23 am

Probably one of the smallest mini IMAX screens around SF as the this cinema does not have very many big wide screens and most are set for flat 1.85, they just show wide screen in the middle, don’t bother to drop down masking anymore. The only reason Century did this IMAX here in Daly City as to get a IMAX in the area before the new Regal Stonestown 12 opens in March 2020. I doubt they tore out a wall between two small theatre spaces to create a larger IMAX screen. They won’t hire anymore boxoffice help out front with the new IMAX set up, you will wait in line to buy a ticket with only one ticket seller with all the other windows closed at this location. The ‘Joker’ was shot in flat 1.85 so It may look good in IMAX as they also have no masking for a scope print, you will just see white screen on the top and bottom. No more showmanship at Century/Cinemark. At least Syufy used masking on their screens.

thx2001
thx2001 on October 2, 2019 at 12:18 pm

I can’t stand the abandonment of masking at many Cinemark/Century locations. They don’t seem to care about quality anymore. I remember going to this multiplex as a kid and seeing the best quality presentations, no TV ads, and not many trailers. I also remember this 20-plex being all THX Certified back in the day, playing THX trailers in all auditoriums before the feature, back when showmanship was a thing.

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