Coronet Theater

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Uploaded on: May 13, 2023

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The Coronet jumped on the Black bandwagon in 1970. The first big hit was Cotton Comes To Harlem, not a Blaxploitation movie by any means but a well produced United Artists release. Other hits were Watermellon Man, Sweet Sweetback, Shaft, and Soul To Soul. However, there were not enough Black themed movies to fill the schedule so they filled in the gaps with sex, such as Lickerish Quartet, I Am A Groupie, Seduction of Inga, and The Abductors.

1972 was the biggest year for the Coronet with Cool Breeze, Super Fly, Trick Baby, and the subject of this ad. It is for the sequel to Cotton Comes To Harlem and it was the biggest hit of all. While the upstairs Baronet did not get many first runs, Conquest of the Planet of the Apes being the only major one, it did well with its offerings of moveovers from the other downtown theaters thanks to the overflow from the sellouts at the Coronet. Some of its titles were Coffy, Buck And The Preacher, Blacula, Slaughter, Hammer, and Across 110th Street.

Cotton Comes To Harlem and Come Back Charleston Blue were easily the best of these type movies and both were based on novels by Chester Himes. In the 90’s several Himes novels were the basis of the Eddie Murphy movie Harlem Nights.