Cannon Newcastle upon Tyne

terry on June 25, 2016 at 6:58 am

The ‘block’ design signage which once comprised the name ‘Essoldo’ (and briefly ‘Classic’) was taken down by ABC when they acquired the building at an exorbitant cost in 1974 – it was said that this was financed by their sale of the huge ABC Stockton.

The standard ABC ‘lozenges’ replaced the old sign whilst the blocks were stored in the intake room (of all places) for a long time until , one day, some ABC ‘bright spark’ said “You know what? These blocks , seven of them, could be adapted to read A B C 1 & 2 – with EMI occupying the lowest block!”

Brilliant! More money wasted by that company who could have worked that one out in the first place……

The bargain basement ‘Cannon’ outfit , however, were much, much, more inept. They saw fit to remove the three blocks which said ‘ABC’ and erected their horrible standard ‘Cannon’ sign leaving ‘1 & 2’ below and detaching the lowest block. They obviously did not have the intelligence to simply adapt the 7 blocks to read ‘Cannon'plus their corporate logo (such as it was) within the lowest block………