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Image - My Fair Lady booking plan

The My Fair Lady Theatre was opened by Village Theatres on December 9, 1964 with the Melbourne premiere of “My Fair Lady” starring Audrey Hepburn, and was presented in Super Panavision 70. The My Fair Lady Theatre was the result of the conversion of the Tye department store

My Fair Lady ran in 70mm for 21 months commencing on the 9th December 1964 and concluding 14 September 1966.

Renaming - On the 15th September The My Fair Lady Theatre was renamed THE PALLADIUM - Later name changes within the building resulted in the creation of The Embassy Theatre. This was a stand alone cinema created within the same department store walls. Both cinemas were separated by entrance and exit driveways leading to a multi-storey car-park created from the upper floors of the original building.

The Embassy Theatre was opened on 24th December 1964 with Cliff Richard in “It’s a Wonderful Life”. The Embassy retaining its name until a third screen was created in the huge foyer space of the Palladium Theatre in 1974 and the name was changed to Village East End 1-3. The Palladium Theatre was cinema 1, the Embassy Theatre was cinema 2 and the new screen was cinema 3, which opened on 30th June 1974.

Contributed by Greg Lynch -