Alamo Quarry - Opening Ad 2

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Uploaded on: February 12, 2024

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Alamo Quarry - Opening Ad 2

Presumably printed around March 1998, when the theater opened. From Randall Blaum’s Flickr page (he was the vice president of Act III’s marketing team). He states that this ad “rocked” San Antonio, to differentiate the theater from others in the area at the time with this unconventional ad campaign, and came up with the thesis that “If God were to build a movie theater, this would be it”. The page can be seen here: https://flic.kr/p/5NRjRK

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