bella epoca
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Mexico City, MX
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Uploaded on: January 19, 2012
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Date time: Mon Oct 18 16:29:40 -0700 2010
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Desgraciadamente, tal como fué el común denominador durante mediados de los 80, tampoco el Cine Bella Epoca se salvó de la avasalladora competencia que fue, primero, el cine en video, con un paulatino descenso en la asistencia del publico al recinto, y cuya debacle, como la de un putero de lugares similares, llegó a finales de los 90 con el arribo de las modernas cadenas de exhibición en modalidad de Multiplex y su tecnologia de punta; y aunque, como en otros, la nueva orientación del recinto se trataba de enfocar en mostrar las recientes producciones del cine internacional de calidad distribuidas por el Instituto Mexicano de Cinematografia, aderezada dicha iniciativa con una campaña mas o menos masiva de spots por T.V. (“salas y pantallas gigantes!” “el cine como mejor se ve!”) esto hizo poco por contrarrestar la situación. Para 1999, el rendimiento promedio en taquillas del cine Bella Epoca era tan solo del 5.75 % de su capacidad total (o sea, una mentada de madre, apenas), lo que orilló al otrora espectacular y cotizado “centro de reunión para todas las damas elegantes” a cerrar definitivamente sus puertas a mediados de ese mismo año con la proyección de la cinta Nelly et Monsieur Arnaud (titulada en México El placer de estar contigo) de Claude Sautet. Notese el alarmante aspecto de abandono y descuido que presentaba del lapso comprendido entre 1999 y 2003 en su fachada el elegante recinto cinematografico de antaño, en ese momento, un candidato que ni mandado a hacer para convertirse en otra sucursal de Elektra o bien, en otro puto santuario de la fé de “pague por dejar de sufrir”.
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Translation:
Unfortunately, as was the common denominator during the mid-80s, the Bella Epoca Cinema was not saved from the overwhelming competition that was, first, video cinema, with a gradual decrease in public attendance at the venue, and whose debacle Like that of a whoremonger from similar places, it arrived at the end of the 90’s with the arrival of the modern exhibition channels in Multiplex mode and their cutting-edge technology; And although, as in others, the new orientation of the venue was to focus on showing recent quality international film productions distributed by the Mexican Institute of Cinematography, spiced up this initiative with a more or less massive campaign of TV spots. (“Theaters and giant screens!” “The cinema as best seen!”) This did little to counteract the situation. By 1999, the average box office performance of the Bella Epoca cinema was only 5.75% of its total capacity (that is, a mother’s talk, just), which led to the once spectacular and sought-after “meeting place for all the ladies elegant ”to definitively close its doors in the middle of that same year with the screening of Claude Sautet’s film Nelly et Monsieur Arnaud (titled in Mexico The pleasure of being with you). Notice the alarming aspect of neglect and neglect that the elegant film precinct of yesteryear presented on its facade from the period between 1999 and 2003, at that time, a candidate who was not even ordered to become another Elektra branch or, in another fucking sanctuary of the faith of “pay to stop suffering.”