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“Easter Parade” arrives on October 20th, 1948
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The Technicolor musical had a lengthy world premiere engagement at Loew’s State in Times Square during the summer, followed by an extended run at Loew’s Metropolitan in downtown Brooklyn before being dispatched to the Loew’s nabes. It wasn’t until the era of color TV that showings of “Easter Parade” became linked to the actual celebration of the holiday.
The week prior to the Kings and Pitkin, “Easter Parade” and co-feature had played the Loew’s sites in the slot occupied in this ad by “On Our Merry Way” & “Christmas Eve.”