Loew's Rochester Theatre

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Loew's Rochester Theater, Rochester, NY - 1931

Loew's Rochester Theatre

Rochester, NY

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Uploaded on: February 1, 2016

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Loew's Rochester Theatre

With the rival Keith Albee opening on Christmas Day 1928, Rochester manager Thomas Soriero had a marketing problem. That is, until he landed a personal appearance booking from one of the era’s biggest stars, Mae Murray shown here after giving out lollies to the young children invited to the annual Christmas show.

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