Rivoli Theatre

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Rivoli Theater prior to the lighted marquee

Rivoli Theatre

La Crosse, WI

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Uploaded on: October 2, 2015

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Rivoli Theatre

Manager William Freise pulls out the “first in line” promotion for “Hellapoppin'” playing there in 1942. The poor soul in front of the theatre has a sign that reads, “I want to make sure I’m first in line for Hellzapoppin when it opens here Saturday night.

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