Fox Theatre
The theatre association launched a “Back the Attack” campaign across the U.S.A. in 1943 and the banners are still seen in this February 1944 exterior shot of the Fox Theatre in San Francisco which was playing Alfred Hitchcok’s “Lifeboat”.
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The marquee displayed the title incorrectly as two words. According to Preston Kaufmann’s monumental book on the Fox Theatre, “Lifeboat” grossed a disappointing $23,305 in its first and only week there, with “Charlie Chan in the Secret Service” for support. An average week’s gross for the Fox in 1944 was $26,541, according to Kaufmann’s statistics.