The gradual Loew’s circuit play-off continued, while the Technicolor epic was still running in Times Square at the Astor Theatre with policy changed from two-a-day to continuous performances.
The state’s largest and most grandiose cinema was the logical choice for the world premiere of one of Republic Pictures' most important westerns, which had a running time of 95 minutes instead of the customary 55-60.
Frank Capra’s comedy was the second booking for the modernized Loew’s State, opening on July 15th, 1959. The preceding “Some Like It Hot” ran for nearly 16 weeks, or roughly 3.5 months.
Just six months after its press preview at Loew’s Lexington, “Some Like It Hot” finally returned for a full engagement. The B&W comedy didn’t open until the end of March at Loew’s State, where it enjoyed a substantial run before neighborhood dates could be negotiated and confirmed.
Film turned out to be “Some Like It Hot,” in its first screening for the New York press corps, including newspapers, national and local magazines, trade journals, and radio-TV. Turning up unannounced were
Marilyn Monroe and husband Arthur Miller, also seeing the B&W comedy for the first time.
Today marks the 60th anniversary of the grand opening of the modernized Loew’s State on March 29th, 1959, which happened to be the Easter Sunday of that year. “Some Like It Hot,” the premiere attraction, had an invitational performance the night before, with Marilyn Monroe and husband Arthur Miller among the honored guests. Ad displayed here
The former child star and the shapely starlet were a torrid romantic couple at the time, and capitalized on the publicity with a national vaudeville tour. They eventually married in December, 1937, but landed in divorce proceedings a year later.
The Gates was the third large Loew’s to open since that summer, preceded in Manhattan by the flagship State in Times Square and the 83rd Street on the Upper West Side. All three had Thomas W. Lamb as architect.
Management hoped to benefit from hordes of shoppers coming to 14th Street/Union Square to prepare for Easter Sunday, which fell on April 5th that year.
The Technicolor epic was still running in midtown Manhattan at the Capitol (continuous performances) and Astor (two-a-day). In March, the Capitol will switch to “Northwest Passage,” though the Astor will continue indefinitely with “GWTW” but with continuous performances. Following the Metropolitan, “GWTW” will make a gradual tour of Loew’s neighborhood houses.
At the time, the Palace was being operated by Odeon Theaters of Canada, Ltd., which also ran the Capitol, Royal, Savoy, Windsor, and York in Hamilton, according to The Film Daily Year Book of 1944.
Pre-opening ad published on September 1st, 1929.
Easter Sunday arrived on April 1st in 1945, which proved the final year of the World War II era.
The B&W wartime musical had guest appearances by Alice Faye, Betty Grable, Carmen Miranda, and George Jessel.
The gradual Loew’s circuit play-off continued, while the Technicolor epic was still running in Times Square at the Astor Theatre with policy changed from two-a-day to continuous performances.
Both theatres ran a sub-run feature movie or a batch of short subjects to fill the gaps between stage shows, but did not advertise the titles.
Also included in ad displayed here
The state’s largest and most grandiose cinema was the logical choice for the world premiere of one of Republic Pictures' most important westerns, which had a running time of 95 minutes instead of the customary 55-60.
This series of photos suggests that Peep-O-Rama was not a conversion of the Pix Theatre, which is shown here converted to a Tad’s Steaks restaurant.
Due to frequent program changes, the Rialto’s shallow marquee was used mainly for policy announcements.
This was a rare RKO booking for Paramount Pictures' West End showcase.
Willard listed in section with “Pittsburgh” as top feature.
Frank Capra’s comedy was the second booking for the modernized Loew’s State, opening on July 15th, 1959. The preceding “Some Like It Hot” ran for nearly 16 weeks, or roughly 3.5 months.
This was the 12th program change for the Music Hall since the start of its screen/stage policy in January of that year.
Just six months after its press preview at Loew’s Lexington, “Some Like It Hot” finally returned for a full engagement. The B&W comedy didn’t open until the end of March at Loew’s State, where it enjoyed a substantial run before neighborhood dates could be negotiated and confirmed.
Candid shots taken during the preview screening of “Some Like It Hot” at Loew’s Lexington.
Film turned out to be “Some Like It Hot,” in its first screening for the New York press corps, including newspapers, national and local magazines, trade journals, and radio-TV. Turning up unannounced were Marilyn Monroe and husband Arthur Miller, also seeing the B&W comedy for the first time.
Today marks the 60th anniversary of the grand opening of the modernized Loew’s State on March 29th, 1959, which happened to be the Easter Sunday of that year. “Some Like It Hot,” the premiere attraction, had an invitational performance the night before, with Marilyn Monroe and husband Arthur Miller among the honored guests. Ad displayed here
The wide-angle photo was taken during rehearsals for the two nights of concerts, which explains the vacant seats.
The former child star and the shapely starlet were a torrid romantic couple at the time, and capitalized on the publicity with a national vaudeville tour. They eventually married in December, 1937, but landed in divorce proceedings a year later.
The Gates was the third large Loew’s to open since that summer, preceded in Manhattan by the flagship State in Times Square and the 83rd Street on the Upper West Side. All three had Thomas W. Lamb as architect.
Management hoped to benefit from hordes of shoppers coming to 14th Street/Union Square to prepare for Easter Sunday, which fell on April 5th that year.
The opening of the Pix Theatre brought a quick end to this attempt to bring more movies to the surrounding area. One wonders if it found a buyer?
The Technicolor epic was still running in midtown Manhattan at the Capitol (continuous performances) and Astor (two-a-day). In March, the Capitol will switch to “Northwest Passage,” though the Astor will continue indefinitely with “GWTW” but with continuous performances. Following the Metropolitan, “GWTW” will make a gradual tour of Loew’s neighborhood houses.
“Popular” prices were lower than “roadshow,” but higher than “regular.”
At the time, the Palace was being operated by Odeon Theaters of Canada, Ltd., which also ran the Capitol, Royal, Savoy, Windsor, and York in Hamilton, according to The Film Daily Year Book of 1944.