AMC Braintree 10

The original Braintree was the South Shore Cinema, built in 1966. It eventually was split a couple of times to become Cinemas I,II,III,and IV. This theatre was one of General Cinema’s best grossing houses in the Boston area, especially when it played Disney films. It was managed by Izzy Strier from about 1967 until 1975 when he moved up the Home Office theatre in Chestnut Hill. I followed in his footsteps, running it from 1975 until 1977, and again from 1983 until 1986. Some great engagements included Herbie the Love Bug, the World Premier of With Six You Get Eggroll, Jaws, Star Wars, Return of the Jedi, Freaky Friday, Grease, and many others. One of the most interesting things about running this theatre, was the opportunity to do some fantastic paste ups for the ads in the Patriot Ledger. I used to try all sorts of special things, like reverse type inside the oval, with a slim white seperation. Those who used to take special care in paste ups, might remember stuff like that. The South Shore Cinema had a fine reputation in the town of Braintree, working with the Town Clerk, on charity shows, and an annual Safety Patrol kiddie show. In addition, we were right across the road from the South Shore Drive In, and the ushers and candy girls enjoyed the benefit of going to both places to see free movies.