“For film lovers! Ikea surprises moviegoers by replacing every seat in Russian cinema with double beds” From Russia.

posted by ThrHistoricalSociety on December 15, 2014 at 9:09 pm

The comfort of reclining chairs, bean bags, pillows and couches that sometimes enhance the cinematic experience have been one-upped in Russia, where an entire movie theatre has been filled with beds.

While sites such as the Electric Cinema in London’s Notting Hill have a front row devoted to beds, one screening room in the Kinostar De Lux Playhouse was gutted of all of its seats with 17 double beds brought in.

The project has been dubbed ‘Wake Up Love’ in line with a campaign by Swedish furniture chain Ikea, which provided the beds.

The film lovers' experience at a multiplex a shopping centre in Khimki, north of Moscow, doesn’t just include the bed on which to watch a latest release, but on entry they’re given slippers.

Read the entire article online at dailymail.co.uk.

By Michael Gadd for MailOnline